As consumers, we have become more and more conscious about our purchases, asking questions like, "Who made this?", "How was this made?", and "Where was this made?".
We are also more concerned with the quality of the products that we buy, willing to spend more for one high-quality item as opposed to several low-quality items at the same price. And this idea doesn't just apply to food anymore... Now, more than ever before, consumers are demanding transparency from the brands producing our clothing along with sustainable products. What we are talking about is the consumer demand for slow fashion.
So, what is Slow Fashion exactly?
Slow fashion is ethical manufactured high quality clothing that will stand the test of time. For LES MATIN, this idea has been at the core of our brand. We also make our clothes locally here in San Francisco to ensure that we are also employing our local community.
What do you mean by Ethical Manufacturing?
When a brand considers every part of the production process ensuring that workers are paid fair wages and provided a safe working environment, this is called ethical manufacturing. On the hand, unethical manufacturing, often seen in the fast fashion world, looks more like what you might picture when thinking of a sweatshop. Remember that documentary Food Inc.? You know... the one where they put a spotlight on where large food chain food actually comes from exposing just how un-ethical the industry really is? The same rules apply to fashion when it comes to ebad thics, but instead of chickens being treated in a horrific way, it's humans and often-times, children. A clothing brand that utilizes ethical manufacturing makes sure that the people producing their clothing are treated fairly and provided safe working environments (no sweatshops, child labor, worker abuse, or slavery involved).
What is Sustainable Fashion?
Sustainability in fashion puts an emphasis on the connection between what we make (clothing) and the environment. This means considering the use of pesticides in growing cotton, other natural, sustainable fabrics, the dyes used for various colours, water and waste treatment, energy reduction, using recycled materials, and on down the line to the packaging.
Why is Local Sourcing a better option for consumers?
Purchasing clothing from brands that locally source their materials and labor means that they can undoubtedly answer the questions "Who made this?", "How was this made?", and "Where was this made?". Local sourcing is also is good for the environment and local communities. Simplifying and controlling the development and manufacturing process reduces waste by ensuring each item is wearable, properly fitted and remains sellable. And when companies employ local workers, they are contributing to the local economy... think about it, more employed people in your city or town means the more people are out spending money at other local businesses.
Hungry for more information? Watch this video to learn more about the negative impacts of fast fashion.